Saudi Arabia to Launch Its First EV Brand

The Saudi government has planned to introduce its own EV brand. Dubbed Ceer, the brand is part of the Kingdom’s Vision 2030, envisioned by Crown Prince Mohammed bin Salman who seeks ways to curb Saudi Arabia’s reliance on oil.

Saudi Arabia, through its Public Investment Fund (PIF) has already invested in the American EV brand Lucid, securing 60% shares in the company. It isn’t the only auto-related project Saudi Arabia is interested in. The Kingdom has plans to build a plant to develop Lucid vehicles in addition to a battery plant.

The Public Investment Fund believes Ceer will generate 30,000 jobs in the country and an extra $8 billion in revenue by 2034. Ceer will first create a sedan and an SUV, with launching expected in 2025. The company will first sell in the Middle East and North Africa before probably moving to Europe and the USA.

Now the important part; Ceer is a joint venture of PIF and Taiwanese company Foxconn that has already unveiled its own EV brand. Foxconn has opened doors for other companies to contact them to build their EVs.

Foxconn will build the electrical architecture for Ceer, comprising systems involving infotainment, connectivity, and autonomous driving. Ceer will employ tech from BMW as well, but no details are available on it yet.

Ceer’s introduction is a part of the country’s wider sustainability programs. In this regard, Saudi Aramco has also joined hands with Formula 1 to create a 100% sustainable fuel for motorsport.

Source and Images: Motor1